1. Acceptance and Parties
These Terms govern access to and use of Adbuho’s Sites and Platform by Publishers and Advertisers. By creating an account or using the Platform, you accept these Terms and linked policies (Privacy, Cookies, Content & Anti‑Fraud). If you accept on behalf of an entity, you represent you have authority to bind it.
2. Definitions (excerpt)
“Publisher”: owner/authorized party of properties (web/app) where ads are shown.
“Advertiser”: party configuring campaigns and supplying creatives/offers.
“Invalid Traffic”: impressions/clicks/conversions not from genuine human activity or generated by unauthorized means (bots, unauthorized incentives, cloaking, hijacking, etc.).
“CMP”: Consent Management Platform.
“Console”: Adbuho’s online interface for stats, billing and payments.
“Creative”: any ad material delivered by Advertiser.
3. Accounts, verification and security
You must provide accurate information and keep it current. We may require KYC/AML and tax documentation (W‑9/W‑8, etc.). You are responsible for credential security and all activity under your account. We may suspend/terminate accounts upon indications of breach or risk.
4. Publisher rules
4.1 Eligibility & approval. Onboarding of sites/apps is subject to review; we may approve or reject at our discretion.
4.2 Ad placement. You must not alter code, force interactions, use hidden iframes, deceptive redirects, or place ads in contexts that breach law, third-party rights or these rules.
4.3 Content policies. Prohibited content includes: illegal material; malicious software (malware/phishing); counterfeiting/piracy; gratuitous violence; sexual exploitation; hate; IP infringement; sale of illegal weapons/drugs/services; hacking or fraud instructions; or age-restricted content without appropriate gates.
4.4 Invalid traffic & anti‑fraud. We may (i) invalidate metrics; (ii) adjust earnings; (iii) withhold payments during investigations; and/or (iv) terminate and block accounts in case of fraud or material violations.
4.5 Official measurement. Adbuho Console statistics prevail for billing, subject to reasonable reconciliation and adjustments for advertiser chargebacks, refunds or technical errors.
4.6 Privacy & consent. Where required by law, Publisher must deploy a valid CMP, collect and transmit consent signals (TCF/GPP), and offer opt-out mechanisms (e.g., “Do Not Sell/Share” in the US where applicable).
4.7 Self‑billing (optional). Publisher authorizes Adbuho to issue invoices/receipts on its behalf based on Console amounts where such modality is available.
5. Advertiser rules
5.1 Creatives and destinations. Must comply with law, be accurate and not misleading; prohibited: unsubstantiated claims (health/finance), unsafe software, cloaking or evasion of review.
5.2 Rights & licenses. You warrant all necessary rights (trademarks, IP, third‑party approvals).
5.3 Targeting & data. You must not attempt to re‑identify users from pseudonymous data or merge data with PII without valid legal basis and consent.
5.4 Verification & audits. We may request proof of compliance, landing materials, and conversion records to resolve discrepancies.
6. Payments
6.1 Publishers. Payouts are made per methods and schedules published in the Console, subject to thresholds, holds, chargebacks and refunds. Payments depend on Adbuho’s effective receipt of advertiser funds and on passing anti‑fraud checks.
6.2 Advertisers. Prepaid funds are consumed upon delivery. We may pause campaigns for insufficient balance. Refunds are provided only where permitted under Console policies and net of costs/delivery/fees.
6.3 Taxes. Each party is responsible for its own taxes. We may withhold as required by law.
6.4 Adjustments. We may adjust balances for: (i) promos/bonuses; (ii) technical errors; (iii) fraud; (iv) third‑party claims or advertiser returns; (v) post‑close reconciliations.
7. IP rights and Platform license
The Platform and its content are owned by Adbuho or its licensors. We grant a limited, revocable, non‑exclusive, non‑transferable license to use the Platform under these Terms. Reverse engineering, scraping, unauthorized access, or out‑of‑scope use is prohibited.
8. Data, confidentiality and privacy
Use of the Platform involves data processing under our Privacy Policy. We will execute Data Processing Agreements (DPAs) where required. Both parties must keep non‑public information confidential.
9. Warranties, limitation of liability, indemnity
The Platform is provided “as is.” To the fullest extent permitted, we disclaim implied warranties. Neither party is liable for indirect, special, punitive, or consequential losses or lost profits. Adbuho’s aggregate liability for all claims will not exceed the greater of: (a) USD 1,000; or (b) fees you paid to Adbuho in the three (3) months preceding the event. You will indemnify Adbuho for claims arising from your content/account use, fraud, or breach.
10. Legal compliance and IP notices
You must comply with all applicable laws (consumer protection, privacy, IP, advertising, anti‑spam, sanctions/export, gambling, health/finance as applicable). For DMCA/IP notices, email [email protected] with details and precise location of the alleged infringement.
11. Term, suspension and termination
We may suspend/terminate for breach or material risk. You may terminate at any time by removing tags and closing your account; certain obligations (amounts due, confidentiality, limitations) survive.
12. Governing law and venue
These Terms are governed by the laws of the State of New Mexico, USA; exclusive venue and jurisdiction in state or federal courts seated in Albuquerque, Bernalillo County, NM, except where mandatory consumer law dictates otherwise.
13. Changes and communications
We may update these Terms; see the effective date above. We will notify material changes by reasonable means (site/console/email). Official communications will be sent to the email associated with your account.